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Establishing Your Community Identity

Your server’s entry within the Rust Master List serves as your primary marketing portal. A high-resolution header image, combined with a professionally formatted description, can significantly increase your community’s visibility and conversion rate. By effectively communicating your server’s rules, rates, and unique features before a player even initializes their connection, you ensure you attract the specific audience your community was designed for.

Difficulty

Beginner

Time

4 Minutes

Technical Visual Specifications

The Header Image is the primary visual banner displayed within the server browser overlay.
  • Recommended Dimensions: 1024x512 pixels (Standard 2:1 aspect ratio).
  • Format Requirements: You must use a direct link to a .jpg or .png file.
  • Hosting Best Practices: use a high-uptime image CDN such as Imgur. Ensure your URL points directly to the image data (e.g., https://i.imgur.com/example.png) rather than a web-based gallery page.

Configuration Methodologies

Follow these steps to apply your community branding via the FREAKHOSTING management suite.

Strategic Marketing Tip

The average player spends less than three seconds reviewing a server description before moving to the next entry. We recommend front-loading your most critical features - such as “2x Loot”, “No Blueprints”, or “Group Limit: Trio” - within the first two lines to maximize impact.

Need Extra Help?

If you encounter any issues, our support team is ready to assist:

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Last Updated: January 2026 | Rust: Brand identity active.